Deal Sheet: 2026 F-150 Lariat

Willis Ford, Inc. · Smyrna, DE · VIN: 1FTFW5L88TFC10872

Negotiation Guide

Opening Offer

$66,923

Fair Price

$68,423

Walk Away Above

$70,531

• Recent buyers paid ~$4,217 below MSRP

Price Breakdown

Est. Dealer Cost$65,376

Est. Invoice$67,555

Holdback (est.)$2,179

MSRP (Sticker)$72,640

Asking Price$68,640

Markup-$4,000

Est. Dealer Margin on This Car$3,264

Percentile53% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$2,300

Avg Markup (F-150)-$3,429

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,240

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d