This Is Already a Great Deal
Opening Offer
$67,842
Asking Price
$69,940
Max Price
$69,940
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,387 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,996
Est. Invoice$69,229
Holdback (est.)$2,233
MSRP (Sticker)$74,440
Asking Price$69,940
Markup-$4,500
Est. Dealer Margin on This Car$2,944
Percentile52% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory290 vehicles
Avg Markup (All Models)-$1,071
Avg Markup (F-150)-$4,405
% Below MSRP74%
Avg Days to Sell23 days
Avg Sold Markup-$482
Price History
Jul 9, 2026$72,940 → $69,940(-$3,000)
Cheaper F-150 Lariat Inventory
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