Negotiation Guide
Opening Offer
$72,004
Fair Price
$73,504
Walk Away Above
$74,217
- • Recent buyers paid ~$1,426 below MSRP
Price Breakdown
Est. Dealer Cost$67,437
Est. Invoice$69,685
Holdback (est.)$2,248
MSRP (Sticker)$74,930
Asking Price$73,930
Markup-$1,000
Est. Dealer Margin on This Car$6,493
Percentile100% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold4721
Avg Markup-$1,426
Median Markup-$1,500
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory253 vehicles
Avg Markup (All Models)-$683
Avg Markup (F-150)-$1,081
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$524
Cheaper F-150 Lariat Inventory
Paris Ford IncParis, AR
-$4,000$70,49526d
JP FordBlytheville, AR
-$4,000$72,83526d
Gallatin FordGallatin, TN
-$4,000$66,20026d
Jim Golden FordCamden, AR
-$4,000$69,45526d
Everett FordBenton, AR
-$4,000$72,54526d
Riser Harness FordSearcy, AR
-$4,000$69,58026d
Kirk Brothers Ford of VicksburgVicksburg, MS
-$4,000$68,91012d
West Alabama FordSulligent, AL
-$4,000$69,31026d
Natchez FordNatchez, MS
-$4,000$66,85526d
Natchez FordNatchez, MS
-$4,000$72,96526d