Negotiation Guide
Opening Offer
$68,538
Fair Price
$70,038
Walk Away Above
$72,146
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,830
Est. Invoice$69,057
Holdback (est.)$2,228
MSRP (Sticker)$74,255
Asking Price$70,255
Markup-$4,000
Est. Dealer Margin on This Car$3,426
Percentile53% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$2,447
Avg Markup (F-150)-$3,225
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,798
Price History
Jul 9, 2026$72,755 → $69,755(-$3,000)
Aug 6, 2026$69,755 → $70,755(+$1,000)
Aug 19, 2026$70,755 → $70,255(-$500)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d