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Deal Sheet: 2026 F-150 Lariat

Wilson Ford · Logan, UT · VIN: 1FTFW5L88TFB24543

This Is Already a Great Deal

Opening Offer
$64,117
Asking Price
$65,685
Max Price
$65,685
  • Recent buyers paid ~$1,418 below MSRP
  • Sitting 35 days (avg 20) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $3,052 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,617
Est. Invoice$65,737
Holdback (est.)$2,121
MSRP (Sticker)$70,685
Asking Price$65,685
Markup-$5,000
Est. Dealer Margin on This Car$2,069
Percentile13% of inventory is priced lower
Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days

Dealer Profile

Inventory105 vehicles
Avg Markup (All Models)-$1,667
Avg Markup (F-150)-$4,143
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$764

Price History

Jul 9, 2026$69,685$65,685(-$4,000)