Deal Sheet: 2026 F-150 Lariat

Southgate Ford · Southgate, MI · VIN: 1FTFW5L88TFA31215

This Is Already a Great Deal

Opening Offer

$69,408

Asking Price

$71,555

Max Price

$71,555

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $805 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,425

Est. Invoice$68,639

Holdback$2,214

MSRP (Sticker)$73,805

Asking Price$71,555

Markup-$2,250

Dealer Margin on This Car$5,131

Percentile11% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory326 vehicles

Avg Markup (All Models)-$1,341

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,302

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