This Is Already a Great Deal
Opening Offer
$67,465
Asking Price
$69,405
Max Price
$69,405
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,232 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,965
Est. Invoice$69,197
Holdback (est.)$2,232
MSRP (Sticker)$74,405
Asking Price$69,405
Markup-$5,000
Est. Dealer Margin on This Car$2,441
Percentile13% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory130 vehicles
Avg Markup (All Models)-$2,169
Avg Markup (F-150)-$3,941
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$893
Price History
Jul 9, 2026$73,405 → $69,405(-$4,000)
Cheaper F-150 Lariat Inventory
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