This Is Already a Great Deal
Opening Offer
$68,734
Asking Price
$70,860
Max Price
$70,860
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $283 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,824
Est. Invoice$70,085
Holdback (est.)$2,261
MSRP (Sticker)$75,360
Asking Price$70,860
Markup-$4,500
Est. Dealer Margin on This Car$3,036
Percentile5% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory539 vehicles
Avg Markup (All Models)-$1,953
Avg Markup (F-150)-$2,945
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,399
Price History
Aug 19, 2026$71,360 → $70,860(-$500)
Cheaper F-150 Lariat Inventory
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