Negotiation Guide
Opening Offer
$69,913
Fair Price
$71,413
Walk Away Above
$73,521
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,067
Est. Invoice$70,336
Holdback (est.)$2,269
MSRP (Sticker)$75,630
Asking Price$71,630
Markup-$4,000
Est. Dealer Margin on This Car$3,563
Percentile53% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)-$1,791
Avg Markup (F-150)-$3,800
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,478
Price History
Aug 6, 2026$71,130 → $72,130(+$1,000)
Aug 19, 2026$72,130 → $71,630(-$500)
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