Negotiation Guide
Opening Offer
$74,933
Fair Price
$76,433
Walk Away Above
$78,541
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$72,585
Est. Invoice$75,005
Holdback (est.)$2,420
MSRP (Sticker)$80,650
Asking Price$76,650
Markup-$4,000
Est. Dealer Margin on This Car$4,065
Percentile53% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory195 vehicles
Avg Markup (All Models)-$306
Avg Markup (F-150)-$3,516
% Below MSRP75%
Avg Days to Sell38 days
Avg Sold Markup-$940
Price History
Aug 6, 2026$76,150 → $77,150(+$1,000)
Aug 19, 2026$77,150 → $76,650(-$500)
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