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Deal Sheet: 2026 F-150 Lariat
Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW5L87TFB43875
This Is Already a Great Deal
Opening Offer
$69,825
Asking Price
$71,985
Max Price
$71,985
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,387 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,837
Est. Invoice$71,131
Holdback (est.)$2,295
MSRP (Sticker)$76,485
Asking Price$71,985
Markup-$4,500
Est. Dealer Margin on This Car$3,149
Percentile52% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$2,567
Avg Markup (F-150)-$4,167
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,289
Price History
Jul 9, 2026$74,985 → $71,985(-$3,000)
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