Deal Sheet: 2026 F-150 Lariat

C. Wimberley Ford, Inc. · Dowagiac, MI · VIN: 1FTFW5L87TFB40801

This Is Already a Great Deal

Opening Offer

$70,073

Asking Price

$72,240

Max Price

$72,240

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $805 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,041

Est. Invoice$69,276

Holdback$2,235

MSRP (Sticker)$74,490

Asking Price$72,240

Markup-$2,250

Dealer Margin on This Car$5,199

Percentile11% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$905

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$656

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