Negotiation Guide
Opening Offer
$75,582
Fair Price
$77,082
Walk Away Above
$79,464
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 70 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,661
Est. Invoice$76,116
Holdback (est.)$2,455
MSRP (Sticker)$81,845
Asking Price$77,845
Markup-$4,000
Est. Dealer Margin on This Car$4,185
Percentile53% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$2,183
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,352
Price History
Jul 9, 2026$80,345 → $77,345(-$3,000)
Aug 6, 2026$77,345 → $77,845(+$500)
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