Deal Sheet: 2026 F-150 Lariat

Empire Ford Inc. · Fall River, MA · VIN: 1FTFW5L86TFB84062

Negotiation Guide

Opening Offer

$67,658

Fair Price

$69,158

Walk Away Above

$71,266

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,038

Est. Invoice$68,239

Holdback (est.)$2,201

MSRP (Sticker)$73,375

Asking Price$69,375

Markup-$4,000

Est. Dealer Margin on This Car$3,338

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$1,035

Avg Markup (F-150)-$3,569

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$445

Price History

Aug 6, 2026$68,875 → $69,875(+$1,000)

Aug 19, 2026$69,875 → $69,375(-$500)

Cheaper F-150 Lariat Inventory

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