Deal Sheet: 2026 F-150 Lariat

Liberty Ford Brunswick · Brunswick, OH · VIN: 1FTFW5L86TFB76253

Negotiation Guide

Opening Offer

$72,598

Fair Price

$74,098

Walk Away Above

$76,206

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,484

Est. Invoice$72,833

Holdback (est.)$2,349

MSRP (Sticker)$78,315

Asking Price$74,315

Markup-$4,000

Est. Dealer Margin on This Car$3,832

Percentile53% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$2,304

Avg Markup (F-150)-$3,192

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,754

Price History

Aug 6, 2026$73,815 → $74,815(+$1,000)

Aug 12, 2026$74,815 → $78,315(+$3,500)

Aug 15, 2026$78,315 → $74,815(-$3,500)

Aug 19, 2026$74,815 → $74,315(-$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d