Deal Sheet: 2026 F-150 Lariat

McGovern Ford of Beverly · Beverly, MA · VIN: 1FTFW5L86TFB72784

Negotiation Guide

Opening Offer

$72,043

Fair Price

$73,543

Walk Away Above

$75,651

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,984

Est. Invoice$72,317

Holdback (est.)$2,333

MSRP (Sticker)$77,760

Asking Price$73,760

Markup-$4,000

Est. Dealer Margin on This Car$3,776

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$2,378

Avg Markup (F-150)-$3,909

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,910

Price History

Aug 6, 2026$73,260 → $74,260(+$1,000)

Aug 19, 2026$74,260 → $73,760(-$500)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d