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Deal Sheet: 2026 F-150 Lariat
Capital Ford of Hillsborough · Hillsborough, NC · VIN: 1FTFW5L86TFB26310
Negotiation Guide
Opening Offer
$67,186
Fair Price
$68,686
Walk Away Above
$71,083
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,132
Est. Invoice$68,336
Holdback (est.)$2,204
MSRP (Sticker)$73,480
Asking Price$69,480
Markup-$4,000
Est. Dealer Margin on This Car$3,348
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$1,648
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,763
Price History
Jul 9, 2026$72,480 → $68,480(-$4,000)
Aug 6, 2026$68,480 → $69,980(+$1,500)
Aug 19, 2026$69,980 → $69,480(-$500)
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