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Deal Sheet: 2026 F-150 Lariat

Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 1FTFW5L86TFA45145

Negotiation Guide

Opening Offer
$72,449
Fair Price
$73,949
Walk Away Above
$76,367
  • Recent buyers paid ~$4,217 below MSRP
  • Sitting 75 days (avg 42) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,907
Est. Invoice$73,270
Holdback (est.)$2,364
MSRP (Sticker)$78,785
Asking Price$74,285
Markup-$4,500
Est. Dealer Margin on This Car$3,379
Percentile5% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory408 vehicles
Avg Markup (All Models)-$2,185
Avg Markup (F-150)-$3,263
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,813

Price History

Jul 9, 2026$77,785$73,785(-$4,000)
Aug 6, 2026$73,785$74,785(+$1,000)
Aug 19, 2026$74,785$74,285(-$500)