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Deal Sheet: 2026 F-150 Lariat
Sam Galloway Ford, Inc. · Fort Myers, FL · VIN: 1FTFW5L86TFA08757
Negotiation Guide
Opening Offer
$71,048
Fair Price
$72,548
Walk Away Above
$74,952
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,620
Est. Invoice$71,940
Holdback (est.)$2,321
MSRP (Sticker)$77,355
Asking Price$73,355
Markup-$4,000
Est. Dealer Margin on This Car$3,736
Percentile53% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory597 vehicles
Avg Markup (All Models)+$129
Avg Markup (F-150)-$3,048
% Below MSRP71%
Avg Days to Sell39 days
Avg Sold Markup-$507
Price History
Jul 9, 2026$76,355 → $73,605(-$2,750)
Aug 6, 2026$73,355 → $74,355(+$1,000)
Aug 19, 2026$74,355 → $73,355(-$1,000)
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