Deal Sheet: 2025 F-150 Lariat

Lonnie Cobb Ford · Henderson, TN · VIN: 1FTFW5L86SFC77890

This Is Already a Great Deal

Opening Offer

$64,350

Asking Price

$66,340

Max Price

$66,340

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,916 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,306

Est. Invoice$65,416

Holdback$2,110

MSRP (Sticker)$70,340

Asking Price$66,340

Markup-$4,000

Dealer Margin on This Car$3,034

Percentile0% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$886

Avg Markup (F-150)-$1,778

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$750

Price History

Jun 20, 2026$66,840 → $66,340(-$500)

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