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Deal Sheet: 2026 F-150 Lariat

Wetzel Ford · Richmond, IN · VIN: 1FTFW5L85TKD39725

This Is Already a Great Deal

Opening Offer
$65,097
Asking Price
$67,110
Max Price
$67,110
  • Recent buyers paid ~$1,418 below MSRP
  • Sitting 35 days (avg 20) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,048 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,999
Est. Invoice$66,132
Holdback (est.)$2,133
MSRP (Sticker)$71,110
Asking Price$67,110
Markup-$4,000
Est. Dealer Margin on This Car$3,111
Percentile93% of inventory is priced lower
Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days

Dealer Profile

Inventory32 vehicles
Avg Markup (All Models)-$3,047
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,438

Price History

Jul 9, 2026$70,110$67,110(-$3,000)