Deal Sheet: 2026 F-150 Lariat

Hertrich Ford of Milford · Milford, DE · VIN: 1FTFW5L85TFC05743

Negotiation Guide

Opening Offer

$70,638

Fair Price

$72,138

Walk Away Above

$74,246

• Recent buyers paid ~$4,217 below MSRP

Price Breakdown

Est. Dealer Cost$68,720

Est. Invoice$71,010

Holdback (est.)$2,291

MSRP (Sticker)$76,355

Asking Price$72,855

Markup-$3,500

Est. Dealer Margin on This Car$4,136

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$949

Avg Markup (F-150)-$2,750

% Below MSRP83%

Avg Days to Sell42 days

Avg Sold Markup-$995

Cheaper F-150 Lariat Inventory

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