Negotiation Guide
Opening Offer
$69,938
Fair Price
$71,438
Walk Away Above
$73,546
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,090
Est. Invoice$70,359
Holdback (est.)$2,270
MSRP (Sticker)$75,655
Asking Price$71,655
Markup-$4,000
Est. Dealer Margin on This Car$3,566
Percentile53% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$2,147
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,194
Price History
Aug 6, 2026$71,155 → $72,155(+$1,000)
Aug 19, 2026$72,155 → $71,655(-$500)
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