Deal Sheet: 2026 F-150 Lariat

New Holland Auto Group · New Holland, PA · VIN: 1FTFW5L85TFB62411

Negotiation Guide

Opening Offer

$72,113

Fair Price

$73,613

Walk Away Above

$75,721

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,047

Est. Invoice$72,382

Holdback (est.)$2,335

MSRP (Sticker)$77,830

Asking Price$73,830

Markup-$4,000

Est. Dealer Margin on This Car$3,783

Percentile53% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$3,014

Avg Markup (F-150)-$3,688

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,740

Price History

Aug 6, 2026$73,330 → $74,330(+$1,000)

Aug 15, 2026$74,330 → $73,830(-$500)

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