Deal Sheet: 2026 F-150 Lariat

Baxter Ford of Omaha · Omaha, NE · VIN: 1FTFW5L85TFB55345

Negotiation Guide

Opening Offer

$69,453

Fair Price

$70,953

Walk Away Above

$73,061

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,653

Est. Invoice$69,908

Holdback (est.)$2,255

MSRP (Sticker)$75,170

Asking Price$71,170

Markup-$4,000

Est. Dealer Margin on This Car$3,517

Percentile53% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$2,430

Avg Markup (F-150)-$3,294

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,699

Price History

Jul 9, 2026$73,670 → $70,670(-$3,000)

Aug 6, 2026$70,670 → $71,170(+$500)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d