← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FTFW5L85TFB46399
This Is Already a Great Deal
Opening Offer
$66,754
Asking Price
$68,615
Max Price
$68,615
- • Recent buyers paid ~$1,418 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,582 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,254
Est. Invoice$68,462
Holdback (est.)$2,208
MSRP (Sticker)$73,615
Asking Price$68,615
Markup-$5,000
Est. Dealer Margin on This Car$2,362
Percentile13% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$2,408
Avg Markup (F-150)-$4,176
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$500
Price History
Jul 9, 2026$72,615 → $68,615(-$4,000)
Cheaper F-150 Lariat Inventory
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64035d
Fairway Ford, Inc.Burgaw, NC
-$8,500$69,88035d
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44535d
Green FordGreensboro, NC
-$8,500$63,24535d
Jim Hudson FordLexington, SC
-$8,500$67,43535d
Deacon Jones Ford of KinstonKinston, NC
-$8,500$67,45035d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79035d
Leith FordWendell, NC
-$8,500$62,72535d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09535d
Albemarle FordAlbemarle, NC
-$8,500$62,00035d