This Is Already a Great Deal
Opening Offer
$66,889
Asking Price
$68,765
Max Price
$68,765
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $617 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,389
Est. Invoice$68,601
Holdback (est.)$2,213
MSRP (Sticker)$73,765
Asking Price$68,765
Markup-$5,000
Est. Dealer Margin on This Car$2,377
Percentile0% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,031
Price History
Jul 9, 2026$72,765 → $68,765(-$4,000)
Cheaper F-150 Lariat Inventory
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-$5,000$67,9255d
Benton FordBenton, KY
-$4,500$78,5953d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5303d
Sam Scism Motors, Inc.Farmington, MO
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Ford GrovesCape Girardeau, MO
-$4,500$72,0453d
Woodrum FordMacomb, IL
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Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7203d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d