Deal Sheet: 2026 F-150 Lariat

Gallagher Ford, Inc. · Elko, NV · VIN: 1FTFW5L84TKE04211

Negotiation Guide

Opening Offer

$69,410

Fair Price

$70,910

Walk Away Above

$71,620

• Recent buyers paid ~$1,420 below MSRP

Price Breakdown

Est. Dealer Cost$65,097

Est. Invoice$67,267

Holdback (est.)$2,170

MSRP (Sticker)$72,330

Asking Price$71,330

Markup-$1,000

Est. Dealer Margin on This Car$6,233

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold4086

Avg Markup-$1,420

Median Markup-$1,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$654

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$680

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