Deal Sheet: 2026 F-150 Lariat

Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FTFW5L84TKD60940

This Is Already a Great Deal

Opening Offer

$66,389

Asking Price

$68,210

Max Price

$68,210

• Recent buyers paid ~$1,418 below MSRP
• Sitting 35 days (avg 20) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $3,033 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,889

Est. Invoice$68,085

Holdback (est.)$2,196

MSRP (Sticker)$73,210

Asking Price$68,210

Markup-$5,000

Est. Dealer Margin on This Car$2,321

Percentile13% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4977

Avg Markup-$1,418

Median Markup-$1,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell20 days

Dealer Profile

Inventory361 vehicles

Avg Markup (All Models)-$2,659

Avg Markup (F-150)-$3,828

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$570

Price History

Jul 11, 2026$72,210 → $68,210(-$4,000)

Cheaper F-150 Lariat Inventory

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64035d

Fairway Ford, Inc.Burgaw, NC

-$8,500$69,88035d

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44535d

Green FordGreensboro, NC

-$8,500$63,24535d

Jim Hudson FordLexington, SC

-$8,500$67,43535d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45035d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79035d

Leith FordWendell, NC

-$8,500$62,72535d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09535d

Albemarle FordAlbemarle, NC

-$8,500$62,00035d