Deal Sheet: 2026 F-150 Lariat

Richmond Ford West · Glen Allen, VA · VIN: 1FTFW5L84TKD20924

Negotiation Guide

Opening Offer

$67,019

Fair Price

$68,519

Walk Away Above

$69,232

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$62,951

Est. Invoice$65,049

Holdback (est.)$2,098

MSRP (Sticker)$69,945

Asking Price$68,945

Markup-$1,000

Est. Dealer Margin on This Car$5,995

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory320 vehicles

Avg Markup (All Models)-$654

Avg Markup (F-150)-$1,710

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$983

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