Negotiation Guide
Opening Offer
$71,638
Fair Price
$73,138
Walk Away Above
$75,246
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,620
Est. Invoice$71,940
Holdback (est.)$2,321
MSRP (Sticker)$77,355
Asking Price$73,355
Markup-$4,000
Est. Dealer Margin on This Car$3,736
Percentile53% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$2,447
Avg Markup (F-150)-$3,225
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,798
Price History
Aug 6, 2026$72,855 → $73,855(+$1,000)
Aug 19, 2026$73,855 → $73,355(-$500)
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