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Deal Sheet: 2026 F-150 Lariat
Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FTFW5L84TFB71388
This Is Already a Great Deal
Opening Offer
$68,837
Asking Price
$70,930
Max Price
$70,930
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,887 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,337
Est. Invoice$70,615
Holdback (est.)$2,278
MSRP (Sticker)$75,930
Asking Price$70,930
Markup-$5,000
Est. Dealer Margin on This Car$2,593
Percentile13% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory367 vehicles
Avg Markup (All Models)-$2,598
Avg Markup (F-150)-$3,886
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$996
Price History
Jul 9, 2026$74,930 → $70,930(-$4,000)
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