Negotiation Guide
Opening Offer
$69,978
Fair Price
$71,478
Walk Away Above
$73,586
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,126
Est. Invoice$70,396
Holdback (est.)$2,271
MSRP (Sticker)$75,695
Asking Price$72,195
Markup-$3,500
Est. Dealer Margin on This Car$4,070
Percentile91% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,235
Avg Markup (F-150)-$3,482
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 9, 2026$74,695 → $71,695(-$3,000)
Cheaper F-150 Lariat Inventory
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