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Deal Sheet: 2026 F-150 Lariat
Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FTFW5L84TFB32378
This Is Already a Great Deal
Opening Offer
$65,984
Asking Price
$67,760
Max Price
$67,760
- • Recent buyers paid ~$1,418 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,036 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,484
Est. Invoice$67,667
Holdback (est.)$2,183
MSRP (Sticker)$72,760
Asking Price$67,760
Markup-$5,000
Est. Dealer Margin on This Car$2,276
Percentile13% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory361 vehicles
Avg Markup (All Models)-$2,659
Avg Markup (F-150)-$3,828
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$570
Price History
Jul 9, 2026$71,760 → $67,760(-$4,000)
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