Negotiation Guide
Opening Offer
$70,527
Fair Price
$72,027
Walk Away Above
$74,429
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,147
Est. Invoice$71,452
Holdback (est.)$2,305
MSRP (Sticker)$76,830
Asking Price$72,330
Markup-$4,500
Est. Dealer Margin on This Car$3,183
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory301 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (F-150)-$2,892
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,153
Price History
Jul 9, 2026$75,830 → $71,830(-$4,000)
Aug 9, 2026$71,830 → $72,830(+$1,000)
Aug 19, 2026$72,830 → $72,330(-$500)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12074d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58574d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49548d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d