Deal Sheet: 2026 F-150 Lariat

Shults Ford Wheeling · Triadelphia, WV · VIN: 1FTFW5L84TFA90567

Negotiation Guide

Opening Offer

$72,429

Fair Price

$73,929

Walk Away Above

$74,997

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$68,459

Est. Invoice$70,740

Holdback$2,282

MSRP (Sticker)$76,065

Asking Price$74,565

Markup-$1,500

Dealer Margin on This Car$6,107

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$965

Avg Markup (F-150)-$1,139

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$955

Cheaper F-150 Lariat Inventory

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