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Deal Sheet: 2026 F-150 Lariat
Philip Motor, Inc. · Philip, SD · VIN: 1FTFW5L84TFA17196
This Is Already a Great Deal
Opening Offer
$67,784
Asking Price
$69,760
Max Price
$69,760
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,229 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,284
Est. Invoice$69,527
Holdback (est.)$2,243
MSRP (Sticker)$74,760
Asking Price$69,760
Markup-$5,000
Est. Dealer Margin on This Car$2,476
Percentile13% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory16 vehicles
Avg Markup (All Models)-$1,563
Avg Markup (F-150)-$4,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$853
Price History
Jul 9, 2026$73,760 → $69,760(-$4,000)
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