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Deal Sheet: 2026 F-150 Lariat
Capital Ford Lincoln of Rocky Mount · Rocky Mount, NC · VIN: 1FTFW5L83TKE02398
This Is Already a Great Deal
Opening Offer
$67,555
Asking Price
$69,505
Max Price
$69,505
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,201 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,055
Est. Invoice$69,290
Holdback (est.)$2,235
MSRP (Sticker)$74,505
Asking Price$69,505
Markup-$5,000
Est. Dealer Margin on This Car$2,451
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory109 vehicles
Avg Markup (All Models)-$2,271
Avg Markup (F-150)-$4,146
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,024
Price History
Jul 9, 2026$73,505 → $69,505(-$4,000)
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