Deal Sheet: 2026 F-150 Lariat

Murdock Ford, Inc. · Santaquin, UT · VIN: 1FTFW5L83TFB29567

Negotiation Guide

Opening Offer

$67,348

Fair Price

$68,848

Walk Away Above

$71,184

• Recent buyers paid ~$4,217 below MSRP
• Sitting 68 days (avg 42) — extra leverage
• Price already dropped 4 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,168

Est. Invoice$68,374

Holdback (est.)$2,206

MSRP (Sticker)$73,520

Asking Price$69,020

Markup-$4,500

Est. Dealer Margin on This Car$2,852

Percentile5% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (F-150)-$3,769

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,348

Price History

Jul 4, 2026$72,520 → $71,520(-$1,000)

Jul 11, 2026$71,520 → $69,020(-$2,500)

Aug 6, 2026$69,020 → $70,020(+$1,000)

Aug 9, 2026$70,020 → $73,520(+$3,500)

Aug 12, 2026$73,520 → $69,520(-$4,000)

Aug 19, 2026$69,520 → $69,020(-$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d