Deal Sheet: 2026 F-150 Lariat

Toothman & Sowers Ford · Whitehall, WV · VIN: 1FTFW5L83TFB28564

This Is Already a Great Deal

Opening Offer

$75,204

Asking Price

$77,530

Max Price

$77,530

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $55 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$71,127

Est. Invoice$73,498

Holdback$2,371

MSRP (Sticker)$79,030

Asking Price$77,530

Markup-$1,500

Dealer Margin on This Car$6,403

Percentile47% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$698

Avg Markup (F-150)-$1,380

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$286

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