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Deal Sheet: 2026 F-150 Lariat

Davidson Ford · Liverpool, NY · VIN: 1FTFW5L83TFA06545

Negotiation Guide

Opening Offer
$65,434
Fair Price
$66,934
Walk Away Above
$69,325
  • Recent buyers paid ~$4,217 below MSRP
  • Sitting 75 days (avg 42) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,544
Est. Invoice$66,695
Holdback (est.)$2,151
MSRP (Sticker)$71,715
Asking Price$67,715
Markup-$4,000
Est. Dealer Margin on This Car$3,172
Percentile53% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory130 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (F-150)-$3,773
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,554

Price History

Jul 9, 2026$70,215$67,215(-$3,000)
Aug 6, 2026$67,215$68,215(+$1,000)
Aug 19, 2026$68,215$67,715(-$500)