This Is Already a Great Deal
Opening Offer
$69,526
Asking Price
$68,695
Max Price
$68,695
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 46 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,242 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,026
Est. Invoice$71,326
Holdback (est.)$2,301
MSRP (Sticker)$76,695
Asking Price$68,695
Markup-$8,000
Est. Dealer Margin on This Car$-331
Percentile1% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory275 vehicles
Avg Markup (All Models)-$3,122
Avg Markup (F-150)-$4,479
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,250
Price History
Jul 9, 2026$73,195 → $68,695(-$4,500)
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