Negotiation Guide
Opening Offer
$64,088
Fair Price
$65,588
Walk Away Above
$67,696
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,825
Est. Invoice$64,919
Holdback (est.)$2,094
MSRP (Sticker)$69,805
Asking Price$65,805
Markup-$4,000
Est. Dealer Margin on This Car$2,981
Percentile53% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$2,977
Avg Markup (F-150)-$3,559
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,030
Price History
Aug 6, 2026$65,305 → $66,305(+$1,000)
Aug 19, 2026$66,305 → $65,805(-$500)
Cheaper F-150 Lariat Inventory
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