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Deal Sheet: 2026 F-150 Lariat

Kendall Ford · Eugene, OR · VIN: 1FTFW5L82TKE02957

This Is Already a Great Deal

Opening Offer
$64,598
Asking Price
$66,220
Max Price
$66,220
  • Recent buyers paid ~$1,418 below MSRP
  • Sitting 35 days (avg 20) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $3,048 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,098
Est. Invoice$66,235
Holdback (est.)$2,137
MSRP (Sticker)$71,220
Asking Price$66,220
Markup-$5,000
Est. Dealer Margin on This Car$2,122
Percentile13% of inventory is priced lower
Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days

Dealer Profile

Inventory321 vehicles
Avg Markup (All Models)-$1,916
Avg Markup (F-150)-$4,642
% Below MSRP93%
Avg Days to Sell21 days
Avg Sold Markup-$657

Price History

Jul 9, 2026$70,220$66,220(-$4,000)