Deal Sheet: 2026 F-150 Lariat

Straub Ford · Moundsville, WV · VIN: 1FTFW5L82TKD33428

Negotiation Guide

Opening Offer

$66,657

Fair Price

$68,157

Walk Away Above

$69,198

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$63,216

Est. Invoice$65,323

Holdback$2,107

MSRP (Sticker)$70,240

Asking Price$68,740

Markup-$1,500

Dealer Margin on This Car$5,524

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$576

Avg Markup (F-150)-$917

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$375

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