Deal Sheet: 2026 F-150 Lariat

Colonial Ford, Inc. · Plymouth, MA · VIN: 1FTFW5L82TFB76251

Negotiation Guide

Opening Offer

$70,673

Fair Price

$72,173

Walk Away Above

$74,281

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,751

Est. Invoice$71,043

Holdback (est.)$2,292

MSRP (Sticker)$76,390

Asking Price$72,390

Markup-$4,000

Est. Dealer Margin on This Car$3,639

Percentile53% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$2,458

Avg Markup (F-150)-$3,433

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,902

Price History

Aug 6, 2026$71,890 → $72,890(+$1,000)

Aug 19, 2026$72,890 → $72,390(-$500)

Cheaper F-150 Lariat Inventory

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-$4,500$67,5155d

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-$4,500$68,58575d

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Tomball Ford, Inc.Tomball, TX

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