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Deal Sheet: 2026 F-150 Lariat
Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FTFW5L82TFB39930
This Is Already a Great Deal
Opening Offer
$72,391
Asking Price
$74,630
Max Price
$74,630
- • Recent buyers paid ~$1,418 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,582 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,667
Est. Invoice$74,056
Holdback (est.)$2,389
MSRP (Sticker)$79,630
Asking Price$74,630
Markup-$5,000
Est. Dealer Margin on This Car$2,963
Percentile13% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory361 vehicles
Avg Markup (All Models)-$2,659
Avg Markup (F-150)-$3,828
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$570
Price History
Jul 11, 2026$78,630 → $74,630(-$4,000)
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