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Deal Sheet: 2026 F-150 Lariat
Woodhouse Ford, Inc. · Blair, NE · VIN: 1FTFW5L82TFB27129
Negotiation Guide
Opening Offer
$69,978
Fair Price
$71,478
Walk Away Above
$73,887
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,666
Est. Invoice$70,954
Holdback (est.)$2,289
MSRP (Sticker)$76,295
Asking Price$72,295
Markup-$4,000
Est. Dealer Margin on This Car$3,630
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory281 vehicles
Avg Markup (All Models)-$2,043
Avg Markup (F-150)-$3,549
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,005
Price History
Jul 9, 2026$74,795 → $71,795(-$3,000)
Aug 6, 2026$71,795 → $72,295(+$500)
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