This Is Already a Great Deal
Opening Offer
$67,033
Asking Price
$68,925
Max Price
$68,925
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,236 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,533
Est. Invoice$68,750
Holdback (est.)$2,218
MSRP (Sticker)$73,925
Asking Price$68,925
Markup-$5,000
Est. Dealer Margin on This Car$2,393
Percentile13% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory541 vehicles
Avg Markup (All Models)-$2,240
Avg Markup (F-150)-$3,865
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$720
Price History
Jul 9, 2026$72,925 → $68,925(-$4,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44547d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79047d
Leith FordWendell, NC
-$8,500$71,32047d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64047d
Fairway Ford, Inc.Burgaw, NC
-$8,500$69,88047d
Deacon Jones Ford of KinstonKinston, NC
-$8,500$67,45047d
Green FordGreensboro, NC
-$8,500$63,24547d
Jim Hudson FordLexington, SC
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Tri-City Ford, Inc.Eden, NC
-$8,500$68,09547d
Albemarle FordAlbemarle, NC
-$8,500$62,00047d