Negotiation Guide
Opening Offer
$65,458
Fair Price
$66,958
Walk Away Above
$69,066
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,058
Est. Invoice$66,193
Holdback (est.)$2,135
MSRP (Sticker)$71,175
Asking Price$67,175
Markup-$4,000
Est. Dealer Margin on This Car$3,118
Percentile53% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory677 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (F-150)-$3,373
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,156
Price History
Aug 19, 2026$68,175 → $67,175(-$1,000)
Cheaper F-150 Lariat Inventory
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